Using social media to boost fundraising efforts

Service in Action

By Simone Collins, Rotary Club of Freshwater Bay, Western Australia, and Charter Chair of the Rotarians on Social Networks Fellowship

Social media is no longer a new technology – the first social media sites launched in 2000, and a number of those original sites are still around. Facebook was launched in 2004, LinkedIn in 2003, and Twitter has been around since 2006. Social media is now as vital a communication tool as a cell phone.

The power of social media is in the sheer number of users who contribute and consume information daily through these networks. Facebook currently boasts 1.3 billion active users, most of which log in daily. *Half of 18 to 34-year-olds check Facebook first thing in the morning, and 28% of those do so before even getting out of bed!

Rapid Response

Murphys Creek, Queensland, Australia. Photo courtesy of Rotary District 9830

In January 2011, we had…

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