Recognition points exchange leads to an increase in donations

At the 2014 Institute, regional Rotary Foundation coordinator (RRFC) Todd Lindley gave a presentation about using resources, such as reports, on Rotary.org to achieve success in the field. During the presentation, he mentioned using an existing Rotary report, the Club Recognition Summary, to locate large collections of unused recognition points. Rotary Foundation recognition points are awarded to donors who contribute to The Rotary Foundation through the Annual Fund or PolioPlus. Points are also awarded to donors who sponsor a portion of a Rotary Foundation grant. The Club Recognition Summary report provides club and district leadership with the recognition amount, Foundation recognition points, current Paul Harris Fellow (PHF) level, and date that PHF level was achieved for club members in their area.

Incoming RRFC Carol Govers was reminded of a recognition point exchange that occurred in district 9100, located in West Africa. District leadership took advantage of unused recognition points and exchanged them to match contributions in the region. This provided incentive for donors to contribute more and get more points, bringing them closer to becoming a PHF. Govers had more than 100,000 unused Rotary Foundation recognition points. Lindley and Govers connected after the presentation and Govers talked about the recognition points exchange that had occurred in district 9100 several years earlier. The impact on giving to the Annual fund was significant and they agreed to test out a similar strategy in one of Lindley’s districts as a way to encourage donors to contribute to The Rotary Foundation.

Lindley started a matching points exchange in a district in his region that needed some additional incentives to increase their annual giving. From 1 April to 15 May, donations $100 or more to the Annual Fund in that district could be matched one to one with Rotary Foundation recognition points. The district raised approximately $50,000 in Annual Fund contributions and the program was deemed a success. Govers and Lindley are sure that this practice could be used effectively in other parts of the world. In 2014-15, another district in Lindley’s region will be participating in a points exchange from 1 September to 15 October. Based on the success of the first matching points exchange, Lindley and Govers are confident that this model will succeed in increasing contributions.

To implement this in your region:

  1. Train districts on how to use reports – from running the data to analyzing the results.
  2. Use the Club Recognition Summary report to locate collections of available recognition points in your region.
  3. Talk to district leaders about how they can effectively use these points to engage members and encourage contributions.
  4. Reach out to recognition points owners about contributing their unused points to boost their club or districts giving to the Annual Fund.

Would this be an effective fundraising tool in your region?

Learn more about gifts to the Rotary Foundation and Foundation recognition on Rotary.org.

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