Rotary Public Image Coordinator Penny Offer was recently featured on the Rotary voices blog. Penny writes:
“Have you noticed how digital flat screen signs are popping up in banks, fast-food outlets, airports, sports areas and numerous other locations? They are replacing traditional fixed printed billboards on highways. This new media offers opportunities for Rotary.
In August, the Rotary Club of Ladner (Delta) in suburban Vancouver, British Columbia, Canada, invited a sales rep from one of the major digital billboard companies as a speaker at a regular meeting of the club. At the end of his presentation he was asked if he would give comp space to Rotary, and he quickly agreed”
Read the full post, “How do you get free ad space for Rotary“.
Regional Leader Blog 
Here in Scotland we tend to be a digi screen free zone, but we do get free advertising space when possible. Try contacting your local newspaper and ask them if they will accept a generic ad for Rotary which they could slip into their ages whenever they have a slot – perhaps a last minute cancellation, or copy not arriving in time for their deadline. We have had about £10,000 worth of free advertising in the country in the past few months as a result of this.
Here in Scotland we tend to be a digi screen free zone, but we do get free advertising space when possible. Try contacting your local newspaper and ask them if they will accept a generic ad for Rotary which they could slip into their pages whenever they have a slot – perhaps a last minute cancellation, or copy not arriving in time for their deadline. We have had about £10,000 worth of free advertising in the country in the past few months as a result of this.
As part of the public image campaign my year as governor we had digi ads at the baggage claim area of the international airport located centrally in our northern Connecticut/western Massachusetts Rotary District. The airport kept running the “End Polio Now” images long after the agreed upon two months. Baggage claim area is truly a place where people are stuck and glad to be entertained and informed.