By Joe Otin, Rotary public image coordinator, Zone 20A English
At the regional training seminar for the RRFC & RPIC teams in Zone 20A held in Nairobi, RPIC Joe Otin shared the branding research material developed by Siegel+Gale and provided to all coordinators prior to the Strengthening Rotary webinar series. As this was a group of Rotarians serving at the regional level, Joe was apprehensive about the data because he was sure that this was information that they had seen before, or were at least aware of.
Joe was excited by the positive reaction of attendees to the research information. For them, the most striking part of the presentation was the charts illustrating the disparity of why people join Rotary and why they stay in Rotary. One of the Past District Governors said that volunteers may have sensed this before, but the research created clarity and thereby provided everyone with an opportunity to effectively address the issues in their regions.
Since charity starts at home, each of the attendees committed to being Rotary champions and strengthening Rotary starting first with their own clubs and going on to support districts and clubs in their region. They believe that if this data is shared with all club presidents, there will be stronger, more vibrant clubs throughout the zone.
Learn more about the Strengthening Rotary initiative by watching the recent webinar on the Regional Coordinators Vimeo page.
Hi Joe! I expect the same positive reaction from Philippine Rotarians to the new brand. I am particularly excited as to how it was crafted — still our brand and yet with a difference that I know gives the focus on Rotary that it needs. I am beginning to do the same in the region.